It all started when...
Jasmine Furelid, the founder of fe:male customised clothing from a very young age. She's always been inspired with mens streetwear and made her own little twist on it making it to womenswear.
Jasmine was born and raised in Sweden and was based in London from 2007-2015 but she then relocated back to her hometown Stockholm. Her journey as a self taught Stylist/Creative began in 2010 and over the past years she has worked across music, lifestyle and fashion.
November 2016 Jasmine decided to start fe:male, a brand that represent no-gender fashion with inspiration from Korean Streetstyle. "I always been inspired by oversized tom-boy fashionand lots of different colours...."