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Colourful Raw Femininity Fashion & Accessories




It all started when...

Me myself and I, Jasmine Furelid the founder of fe:male customised clothing from a very young age. I have always been inspired with mens streetwear and made my own little twist on it making it to womenswear. 

I was born and raised in Stockholm, Sweden and was based in London 2007-2015 where my journey as a self taught Stylist/Creative began in 2010. I have over the past years worked across music, lifestyle and fashion and I am now based in my hometown, Stockholm.

November 2016 I decided to start fe:male, a brand that represents colourful raw femininity fashion with a touch of inspiration from Korean streetstyle.

I always been inspired by oversized tom-boy and no-gender fashion and lots of vibrant colours. For me style is all about to express your inner self. I love people doing it in their unique way with a ‘I don’t give a sh*t’ attitude and that is what fe:male stands for!

Jasmine Furelid, fe:male