It all started when...
Jasmine Furelid, the founder of fe:male customised clothing from a very young age. She's always been inspired with mens streetwear and made her own little twist on it making it to womenswear.
Jasmine was born and raised in Stockholm, Sweden and was based in London 2007-2015 where her journey as a self taught Stylist/Creative began in 2010 and over the past years she has worked across music, lifestyle and fashion. She is now based in her hometown, Stockholm.
November 2016 Jasmine decided to start fe:male, a brand that represents Colourful Raw Femininity Fashion with a touch of inspiration from Korean Streetstyle.
"I always been inspired by oversized tom-boy and no-gender fashion and lots of vibrant colours. For me style is all about to express your inner self and I love people doing it in their unique way with a 'I don't give a sh*t' attitude and that is also what fe:male stands for!"