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28 Hägervägen
Enskede, Stockholms län, 122 39
Sweden

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

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fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

Filtering by Category: JF STYLISSIMO

THE REASON WHY I SHAVED ALL MY HAIR...

Jasmine Furelid

Almost a year ago the thought came up in my head, shall I shave me head?! I'm like that, very impulsive and usually regret things after but hey sometimes its better to try then to regret. The only reason I was going to do it back then was more or a shallow thing, because it would be bad ass!

Recently the thought came back to me but for a completely different reason… I'm in a moment in life where I'm trying to ”find myself” so to speak. I'm going on a journey deeper then the surface. I try to stop, take time to reflect and also question myself and my actions and try to learn from it. A thing I think everybody should do, be more aware, discover yourself…who are Y O U ? Cause I didn't bloody know and still don’t! And trust me you will be surprised, many of the things i discovered is that I was hiding behind a so called front but really thought that was who I am.

We live in a society today that fixing your hair is more important then to fix your fucked up soul…

We live in a society today that fixing your hair is more important then to fix your fucked up soul… It's sad to see and especially moving back to Sweden after 9 years in London the shallowness got to me even more. It's all about hairextensions, fake lashes, brows, tans, surgery etc etc For women there is so much femininity and according to many, long hair is sexy. Also life takes over and making money, thinking about career and worry about things when you should worry about your own development within, which a lot of people tend to forget and don't realise that being connected with your inner self and knowing the real you takes you places and makes you feeling in peace with yourself.

Sooo to get to the point why I shaved my head is because I'm sick and tired of being a ’woman’ and feminine in peoples eyes. This is a test, a test only for myself to see how I will feel about myself even when I'm without my most precious hair. I want to feel beautiful without it and work on my inner self to feel no matter how I look like I want to love myself 100% and I also want to accept my bad sides and be one with them. I know this is a pretty big challenge for me since I always change my hair and that's what people recognise me for, I want to dettach myself from that and not being recognised for my hair but for me and my soul . I also want to see how other people look at me, how the world will pursue this shaved head of mine and that itself will be a huge challenge aswell.

You probably think I'm on some hippieshit but I don't care and I know I have to do this. I'm trying to connect to my inner child to have no judgement, laugh when I want to, cry when I want to… Society have this picture of you on how you suppose to be and act and it's a shame that so many are blending in to it.

Recognise me for me, I am NOT my hair…

As I said I did this for me without telling a lot of people and my drastic change feels good. I didn't do it for likes and love from others but booiii a lot of people seem to love it and that makes me happy off course but what makes me even happier is that I did it for me and believe it or not I feel more beautiful then ever! And that was the whole point, for ME to love it…

I'm tired of being feminine and I will rock this bald head like a queen (even though at times I might cry haha) I woke up this morning feeling even more beautiful then I did yesterday. Recognise me for me, I am NOT my hair…

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COAST'in

Jasmine Furelid

See how I rock my COAST skirt...

Other options on how I would style this:

Photography: Ala Hojat


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JF x NORWEGIAN MAGAZINE

Jasmine Furelid

You know them magazines that's in the pocket in front of you in planes? Yeah excatly that! Thats where you can see me and my tattoo 'Me Myself & I" one of my favourite tattoos made by Bleckan, Salong Betong. I see you in the air with Norwegian Magazine! 

Peace & love ALWAYS!

XXX

JF

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JF x VISUAL MARVELRY

Jasmine Furelid

Images by Agenda The Visual Marvelist at www.visualmarvelry.com

And we did it again! Working with Agenda is always a pleasure. This was my leaving present after 9 years in London. My journey began with Agenda taking my first professional photograph ( see our journey in pictures HERE! ) and he also ended an era in my life by creating the most beautiful photographs, catching my soul in four amazing pictures.

Im grateful to have met such a talented and great human being.  Im sure we will do more shoots in the future, until then enjoy these for now... :) 

 

Thank you Agenda! 

XO

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JF x CURTIS JEHSTA

Jasmine Furelid

Photography: Curtis Jehsta


Jumpsuit: Dickies, Ebay

Boots: Beyond Retro

Hat: H&M

Jacket: Rokit

Belt: H&M

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I'M SORRY...

Jasmine Furelid

                                            Photography: Joshua Brathwaite

                                           Photography: Joshua Brathwaite

So here I am, in my flat...In Stockholm, Sweden. I did it! Can you believe after 9 years in London I moved back to my hometown and I can tell you it went really quick. I resigned, I packed my bags and I just left. I left a life I built for 9 years, from my 20s to my 30s. One of the most important eras in your life where you also develop the most as a person, mentally and spiritually. I left the best years in my life behind. Or... not behind, more like memories that I will cherish forever. Sometimes I think about it and smile and sometimes I think about it and miss it dearly.

Moving countries can be hard and difficult and also cost you a bit of money, especially if you don't know when you will have a job next. Without any savings I decided to leave, call me stupid but I did what my heart told me...

After 1 1/2 week I actually manage to get a job believe it or not. A massive relief! I'm now working as a sales assistant/visual merchandiser in central Stockholm. At least now I have an income and workmates I like, good vibes only! And that is so important to me. As my brother said, everything will be ok in the end and he was right. Now I just have to sort out every other little thing and then hopefully everything will work itself out. And for this reason I want to apologise, apologise for being absent.

I'm also trying to find a focus in what I do. It is very hard since I want to do so much but I cant do everything all at once. How can you be here but at the same time you are somewhere else...?  Apologise for my absent but my head exploding with new things, new adventures and new emotions...

Thank you for still supporting even though my absent. I appreciate your presence from the bottom of my heart and soon I will be back to normal...

I'm sorry, work in progress... 

JF

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JF STYLISSIMO x ALA HOJAT

Jasmine Furelid

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Me and Ala did a shoot a while back. This is the result, fun times :)

Makeup & Photography: Ala Hojat

I also put together a little video about being BeYOUtiful, you can read the post HERE.

Videography: Ala Hojat

Edits: Jasmine Furelid

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Jasmine Furelid

Lately I been keeping it quite simple. Nice to have a little change sometimes but then again you know me, I like to switch it up every day so its all depending on my mood :) 

My rings are essentials for me! If I don't wear them when Im walking out from my house, I feel naked! Its crazy and I know there is other big problems in the world but I always have to go back and get them haha

These soft and straight fit vintage Gucci jeans are one of my favourites. They're colourful, cool and sit very comfortable. The blue leopard pattern is pretty sick if you ask me. This look is quite casual and streetwear ( even if I hate that word ) so I match it up with my boots to tone down the casual look.

I recently bought this heavy knitted top in Zara. Yet again this was a bargain, just the way I like it!

Trousers: Vintage Gucci ( Camden Market )

Earrings: Forever21

Top: Zara

Hair: Fringe by Moi, Ponytail extensions Paks

Photography: Dominika Wojciechowska


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Jasmine Furelid

Lately I been into matching sets and I manage to find this little cute bargain on Ebay for £5! #EbayAddict

I thought I would show it off for you guys :) The material is so soft with a sparkly kind of tone in brown/green shine.

Since its pretty 80's I decided to break it off with a grey hoodie and a cropped top in the same colour. You can dress it up or dress it down, here I decided to wear a chunky boot but works with trainers or high heels aswell. 

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Be matchy matchy and rock you suitset like a queen that you are...

OWN IT!

2 Piece Suit: Ebay

Hoodie: H&M

Cropped top: Primark

 

Photography: Dominika Wojciechowska


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TWISTED

Jasmine Furelid

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I'm TWISTED and so is my Marc By Marc Jacobs dress. My favourite piece from my uniform, the most comfortable fabric ever and it feels like you walking around in your very oh so stylish pyjamas.

This dress is pretty striking and colourful so I wear just some plain Adidas old school Stan Smiths with it. If you want a jacket to match up with it I would probably also say something more plain. Like a black bomber jacket or something, that would do the trick :)

Photography: EllaSadika.com

Dress: Marc By Marc Jacobs

Trainers: Adidas, Stan Smith

Customised necklace: Order personalised one HERE!


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