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28 Hägervägen
Enskede, Stockholms län, 122 39
Sweden

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

fe:male store blog

fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

Filtering by Tag: MAKEUP

JF x VISUAL MARVELRY

Jasmine Furelid

Images by Agenda The Visual Marvelist at www.visualmarvelry.com

And we did it again! Working with Agenda is always a pleasure. This was my leaving present after 9 years in London. My journey began with Agenda taking my first professional photograph ( see our journey in pictures HERE! ) and he also ended an era in my life by creating the most beautiful photographs, catching my soul in four amazing pictures.

Im grateful to have met such a talented and great human being.  Im sure we will do more shoots in the future, until then enjoy these for now... :) 

 

Thank you Agenda! 

XO

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JF STYLISSIMO x ALA HOJAT

Jasmine Furelid

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Me and Ala did a shoot a while back. This is the result, fun times :)

Makeup & Photography: Ala Hojat

I also put together a little video about being BeYOUtiful, you can read the post HERE.

Videography: Ala Hojat

Edits: Jasmine Furelid

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Jasmine Furelid

Lately I been into matching sets and I manage to find this little cute bargain on Ebay for £5! #EbayAddict

I thought I would show it off for you guys :) The material is so soft with a sparkly kind of tone in brown/green shine.

Since its pretty 80's I decided to break it off with a grey hoodie and a cropped top in the same colour. You can dress it up or dress it down, here I decided to wear a chunky boot but works with trainers or high heels aswell. 

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Be matchy matchy and rock you suitset like a queen that you are...

OWN IT!

2 Piece Suit: Ebay

Hoodie: H&M

Cropped top: Primark

 

Photography: Dominika Wojciechowska


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2014

Jasmine Furelid

And here we are again...Another year, flying by like crazy... Always makes me think, analyse over the year and feel I am very blessed to even be alive. But its also very scary, everything goes so quick and sometimes you forget what to prioritise. We are so up in our lifes and having our comfortable routines that you forget whats important...

One of the biggest things this year was probably me taking a risk quitting my day job and went for a Design Competition for a Reality TV Show filmed in The Philippines. This is one of my biggest "YOLO" moments ever! I'm the sensible organised one that never do crazy things like that. I loved the experience but not necessarily the TV bit of it. But hey I tried and it was a 2 1/2 weeks of joy and met some amazing people. But this made me realise that I need more of these moments, I basically shat my pants when I did this but I DID IT! Self growth is very important and not getting out of your comfort zone you will never grow as a individual. I struggled when I got back without a job and a double rent to pay but look at me, here I am with two part time jobs I like and doing my own creative things and still trying to push for better things. I am so grateful for what I have but also I am still struggling with certain things ( that have to be another post haha )

I want to thank all the people that has been a part of my year and my journey, even the people I did cut off for various reasons. I learnt from every situation and person for good or bad. But I wanna say big up to the people that made me smile and laugh in tuff situations. Without you I would never be able to get through anything, THANK YOU! You know who you are...

2014 we had a love & hate relationship and I now welcome 2015 in my life, bring it on!

Sooo a few things that happen this year:

  • I cut a fringe, very risky but I like it!
  • I was one of the contestants for FashionOne's Design Genius
  • Cut certain people off that showed no effort being in my life
  • Lost a very special friend, made me realise how small some things are
  • Tried to smile as much as possible
  • Released some new material
  • I'm now an auntie for another beautiful little girl
  • My Kimonos are now in process of being manufactured 
  • I redesigned this beautiful website for you guys
  • So much more probably did happen but this is how I sum it up...
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JFSTYLISSIMO x MADE IN SHOREDITCH

Jasmine Furelid

I was approached by my journalist friend Anna Maria Brostrom a little while back to do some features on Made In Shoreditch Magazine with my fashion tips. I was more then happy to get involved in this and my first feature was "5 must haves in your wardrobe" according to me. 

Anna Maria came to my house and I showed her my room where all my creative things, sewing and DIY business happens. We wanted a shot where my love for clothes would be shown, above you can see one part of my wardrobe, yeah you heard; ONE PART! I also have a rail and loads of suitcases in my basement.... Im always that woman that says: " I don't have any clothes!" But really, I have quite a lot I just want new ones all the time ( greedy much?! ) haha! There is a word for that actually...hmmm... Ah yes, SHOPOHOLIC! 

Below you can see what 5 things I think Is a good investment for your wardrobe. Enjoy!

Stay tuned for more fashion tips on Made In Shoreditch by yours truly...

The Hat, get the rimmed hat from H&M

-A hat is always stylish and warm as well. I think that a hat really sets the touch to an outfit. It is definitely a thing you should have in your wardrobe. Some may not be comfortable wearing a hat but it’s a good way to cover a bad hair day.

The Leather Jacket, get this one is from H&M.

-A leather jacket is a must have, a good investment and a basic piece in your wardrobe. I prefer edgy biker jackets. A standard black leather jacket works with everything and it looks really clean.

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The Furcollar, get this one on Ebay

-It’s all about the fur baby! This is a vintage fur collar that I matched with a light weight jacket to make it warmer. It puts a touch of luxury to your outfit and it is removable, so I’m wearing it to almost all of my jackets.

The Glasses, buy these on Ebay

-Sunglasses is something that everyone should invest in. I have a thing for sunglasses/glasses and these red 70’s ones are a good break-up to my usual urban look. I like them big and massive, a statement. 

The Boots, shop these on Beyond Retro

 -These boots are also vintage. I rarely wear high heel shoes and since I wear a lot of street wear, I like to break it off with this chunky heel type of look. They are comfortable but I still feel more dressed up than with just trainers.


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OH YOU FANCY HUH

Jasmine Furelid

MATCHING FLOWER SET: MADE BY MYSELF

LONG MESH SHIRT: EBAY

SUNGLASSES: EBAY

FISHNET TIGHTS: NEW LOOK

TRAINERS: SAUCONY

EARRINGS: FOREVER 21

NECKLACES: CUSTOMISED BY ME, FOR SALE. CHECK 'SHOP' SECTION FOR MORE DETAILS

 

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CAMO CASUAL

Jasmine Furelid

HAT: CARHARTT

JACKET: KELVIN NGUYEN

OVERSIZED CAMO TEE: KELVIN NGUYEN

TRAINERS: ADIDAS

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SMILES x JOSHUA BRATHWAITE

Jasmine Furelid

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