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28 Hägervägen
Enskede, Stockholms län, 122 39
Sweden

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

fe:male store blog

fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

Filtering by Tag: STYLIST

COAST'in

Jasmine Furelid

See how I rock my COAST skirt...

Other options on how I would style this:

Photography: Ala Hojat


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MR DENIM

Jasmine Furelid

I never really do any creative amazingness for men so I thought It's time to start! I love denim and it never goes out of style. So I created a pretty chilled casual look. Triple that shirt, jacket and jeans up and you are ready to go!

Don't miss out all the discount offers you can get on fashionbeans.com Who wouldn't want to look fresh for less moneeeyyzz :)

 

Click HERE to look fresh for less!

Let me know how you create your denim looks, I would love to see!

 

Bucket hat: Topman, S/S shirt: New Look, Bag: American Apparel, Sunglasses: Mango, Jacket with fur collar: Levis, Zalando, Socks: Topman, Shoes: Selfridges, Patched Parka: River Island

 

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JF x CURTIS JEHSTA

Jasmine Furelid

Photography: Curtis Jehsta


Jumpsuit: Dickies, Ebay

Boots: Beyond Retro

Hat: H&M

Jacket: Rokit

Belt: H&M

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I'M SORRY...

Jasmine Furelid

                                           Photography: Joshua Brathwaite

                                           Photography: Joshua Brathwaite

So here I am, in my flat...In Stockholm, Sweden. I did it! Can you believe after 9 years in London I moved back to my hometown and I can tell you it went really quick. I resigned, I packed my bags and I just left. I left a life I built for 9 years, from my 20s to my 30s. One of the most important eras in your life where you also develop the most as a person, mentally and spiritually. I left the best years in my life behind. Or... not behind, more like memories that I will cherish forever. Sometimes I think about it and smile and sometimes I think about it and miss it dearly.

Moving countries can be hard and difficult and also cost you a bit of money, especially if you don't know when you will have a job next. Without any savings I decided to leave, call me stupid but I did what my heart told me...

After 1 1/2 week I actually manage to get a job believe it or not. A massive relief! I'm now working as a sales assistant/visual merchandiser in central Stockholm. At least now I have an income and workmates I like, good vibes only! And that is so important to me. As my brother said, everything will be ok in the end and he was right. Now I just have to sort out every other little thing and then hopefully everything will work itself out. And for this reason I want to apologise, apologise for being absent.

I'm also trying to find a focus in what I do. It is very hard since I want to do so much but I cant do everything all at once. How can you be here but at the same time you are somewhere else...?  Apologise for my absent but my head exploding with new things, new adventures and new emotions...

Thank you for still supporting even though my absent. I appreciate your presence from the bottom of my heart and soon I will be back to normal...

I'm sorry, work in progress... 

JF

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JF STYLISSIMO x ALA HOJAT

Jasmine Furelid

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Me and Ala did a shoot a while back. This is the result, fun times :)

Makeup & Photography: Ala Hojat

I also put together a little video about being BeYOUtiful, you can read the post HERE.

Videography: Ala Hojat

Edits: Jasmine Furelid

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Jasmine Furelid

Lately I been keeping it quite simple. Nice to have a little change sometimes but then again you know me, I like to switch it up every day so its all depending on my mood :) 

My rings are essentials for me! If I don't wear them when Im walking out from my house, I feel naked! Its crazy and I know there is other big problems in the world but I always have to go back and get them haha

These soft and straight fit vintage Gucci jeans are one of my favourites. They're colourful, cool and sit very comfortable. The blue leopard pattern is pretty sick if you ask me. This look is quite casual and streetwear ( even if I hate that word ) so I match it up with my boots to tone down the casual look.

I recently bought this heavy knitted top in Zara. Yet again this was a bargain, just the way I like it!

Trousers: Vintage Gucci ( Camden Market )

Earrings: Forever21

Top: Zara

Hair: Fringe by Moi, Ponytail extensions Paks

Photography: Dominika Wojciechowska


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COLOURFUL CLAW

Jasmine Furelid

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Is that time again people, this grey weather got to me now real bad! I therefore spice it up with a little bit of colour, off course! Yet again another colourful piece from Marc By Marc Jacobs with a real pyjama feel :)

Also fur always works for this cold weather and I think it can make an outfit a little bit more fancy. Here I'm wearing my Levis baggy straight cut mens jeans ( yes mens jeans, I love them! ) with a folded up edge. To make the outfit slighty more poppin I added a pair of fishnet tights underneath.  I fell inlove with this street art wall in Brick Lane. Paper butterflies what more can you ask for :) !


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TRIPLE DENIM

Jasmine Furelid

We all know about double denim but what about triple denim?! Thats more like it ey :) SInce you know I like to spice it up a bit more and make it more my own I decided to go for  triple denim look. A denim jacket from Primark on top of a vintage denim jacket from GAP.

Recently I been very into a straight loose fit and here I am wearing vintage mens Levis from Rokit in a bigger size then normal. I need a belt to keep them up :) Since the fit of the denim are pretty baggy, spice it up with a more feminine belt to balance it. I wear neat trainers since the trousers are so straight and baggy it breaks it off good and here I choose a pair of New Balance.

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Last but not least, JEWELLRY! Mainly rings and bangles.

Show me your tripledenim outfits! I want to see how you rock it :)

 

For more inspiration sign up for my newsletter!


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JFSTYLISSIMO x LOUIS COOK

Jasmine Furelid

I'm pretty stoked to be a part of my amazing friends illustration. Watch out for this dude, he is sick! Check his stuff out:

LOUISLOUISCOOK.TUMBLR.COM 

 

THANKS LOUIS!

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2014

Jasmine Furelid

And here we are again...Another year, flying by like crazy... Always makes me think, analyse over the year and feel I am very blessed to even be alive. But its also very scary, everything goes so quick and sometimes you forget what to prioritise. We are so up in our lifes and having our comfortable routines that you forget whats important...

One of the biggest things this year was probably me taking a risk quitting my day job and went for a Design Competition for a Reality TV Show filmed in The Philippines. This is one of my biggest "YOLO" moments ever! I'm the sensible organised one that never do crazy things like that. I loved the experience but not necessarily the TV bit of it. But hey I tried and it was a 2 1/2 weeks of joy and met some amazing people. But this made me realise that I need more of these moments, I basically shat my pants when I did this but I DID IT! Self growth is very important and not getting out of your comfort zone you will never grow as a individual. I struggled when I got back without a job and a double rent to pay but look at me, here I am with two part time jobs I like and doing my own creative things and still trying to push for better things. I am so grateful for what I have but also I am still struggling with certain things ( that have to be another post haha )

I want to thank all the people that has been a part of my year and my journey, even the people I did cut off for various reasons. I learnt from every situation and person for good or bad. But I wanna say big up to the people that made me smile and laugh in tuff situations. Without you I would never be able to get through anything, THANK YOU! You know who you are...

2014 we had a love & hate relationship and I now welcome 2015 in my life, bring it on!

Sooo a few things that happen this year:

  • I cut a fringe, very risky but I like it!
  • I was one of the contestants for FashionOne's Design Genius
  • Cut certain people off that showed no effort being in my life
  • Lost a very special friend, made me realise how small some things are
  • Tried to smile as much as possible
  • Released some new material
  • I'm now an auntie for another beautiful little girl
  • My Kimonos are now in process of being manufactured 
  • I redesigned this beautiful website for you guys
  • So much more probably did happen but this is how I sum it up...
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